Friday, April 1, 2011

The Business Called World Cup

Can you manage a Final as per your desires? The ongoing developments in the world cup forces me to believe so. When ESPN –Star Sports (ESS) has got the telecast rights, no one thought so, except themselves. The equation works like a child proving a mathematical problem in his class. The question for him is – Prove that you can multiple your money by investing in world cup telecast rights.

Here goes the proof. Fix a rate for the airtime of the final match. He has fixed it as 24 lakhs per 10 seconds. 200 seconds he reserved for sale during the last hour for an undisclosed sum which will be determined that time. Now the next step is to make advertisers pay the fixed rates. For this, you need get India in the finals. Then the entire nation will forget their duties as citizens and get glued to the idiot box. (Incredible India!) He hires a strategist discreetly, to study the playing pattern of the teams at the pre quarter level and derive a strategy to manage teams and ensure India in the finals. An India win too can be managed but it is not a part of the strategy. The strategist finds that when Sachin hits century, the rest of India won’t play and India looses. So make Sachin play but not hit a century; If India’s score is not comfortable enough, make the rival team throw wickets. (Whether Pakistan Interior Minister Rehman Malik had warned their team for match fixing on intelligence reports?)

Our student has to throw money to get money. He did precisely that. He has made a deal with the fixing lobby to get the desired outcome.

The result? Great! Even Sachin admits that he never had so many lives in a match!

Now the boy has put the strategist on the task of managing a win for India in the final so that the upcoming IPL rates can be pushed up!

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